So you want to build a website - maybe a blog.  But not just one in a big conglomerate; you want your own domain, your own dot-com (or dot-net, etc.) address people can use to find your company's website.  Maybe you're building an online store with your own Name Brand.  Maybe you're launching a new business, or perhaps you're established locally, but want to branch out and draw in customers from other parts of the world.  That's the beauty of the Internet: your potential customer base numbers in the billions.

So how important is a domain name?  Imagine eBay with another name.  Impossible to do, isn't it?  Your name is your brand, and moreso when your online name and address are one and the same.